AI isn’t coming—it’s already here, and it’s reshaping how communications and marketing get done.
In this episode, Shama Hyder, a leading voice in digital transformation, explains why this moment demands strategic urgency and how organizations must adapt or risk falling behind. She shares how AI is disrupting knowledge work, changing workflows, and redefining what entry-level even means.
Shama lays out practical ways communicators can integrate AI tools right now—from automating meeting follow-ups to customizing reports for different audiences. She emphasizes that the path forward isn’t fear or passivity, but immersion, experimentation, and ownership.
Her advice for individuals and teams: stop waiting for permission, start solving problems, and use AI to scale human impact.
waterloop is a nonprofit news outlet exploring solutions for water sustainability. Visit https://www.waterloop.org/
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Chapters
00:00 The Importance of Water and Passionate People in the Industry
03:07 Understanding Dark Social and Its Impact
05:57 Navigating the AI Landscape
08:48 AI's Role in Communications and Marketing
09:58 The Future of Jobs in the Age of AI
18:56 The Impact of AI on Job Roles
22:38 Education's Evolution in the Age of AI
25:54 Navigating Digital vs. Physical Worlds
28:09 Leveraging AI in Marketing and Communications
33:53 Taking Initiative in the AI Era
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