In the race to remove PFAS from drinking water, about two-thirds of utilities are turning to activated carbon.
Brandon Hamilton of NORIT explains how carbon offers a balanced solution with moderate costs, strong performance, and a built-in sustainability edge.
Through a process known as reactivation, used carbon is returned, PFAS is destroyed, and up to 80–90% of the material is restored for reuse — cutting costs for utilities by 20–30%. It’s a full-circle approach that’s redefining how we clean and conserve water.
Episode at https://bit.ly/CarbonCleanWater
Learn more about NORIT at https://norit.com/
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