Not long ago, most San Diegans weren’t ready to drink recycled water. Today, the story couldn’t be more different.
Through years of education, transparency, and outreach, Pure Water San Diego has transformed public perception — from just one-third support in the early 2000s to 76% approval in 2024, says Doug Campbell of the City of San Diego.
That’s more than acceptance — it’s trust in innovation, proof that when people understand the science and see the benefits, they’ll embrace sustainable solutions for the future of water.
Episode at https://bit.ly/CAreuseSanDiego
The Golden State of Reuse is a series exploring the past, present, and future of water recycling across California.
The series is a collaboration with WateReuse California and sponsored by CDM Smith.
The series is also supported by the Sacramento Area Sewer District, Black & Veatch, and Monterey One Water.
waterloop is a nonprofit news outlet exploring solutions for water sustainability. Visit https://www.waterloop.org/
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