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Solution Search: Ashoka Trust for Research in Ecology and the Environment in India

The major ​objective of this program was to address the ground and lake water pollution and women’s health issues caused by single-use synthetic sanitary napkins. To achieve this, sustainable alternatives like reusable cloth pads and menstrual cups were promoted through conscientization and sensitization campaigns among the community. The program was implemented in a local self-government unit, Muhamma village Panchayath (Kerala, India), collaborating with its governing bodies, departments, and women self-help groups. This intervention entailed a shift in women's conventional perceptions, that over two years of ensuing many offshoots to the idea of sustainable menstruation.​ The program transcended Muhamma ​to the first-ever synthetic sanitary napkin free Panchayat in ​India. In the long-run, it envisages clean wetland with cleaner water bodies.

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