Innovation rarely starts with technology. It starts with people willing to challenge assumptions.
At Catalyst 2025, Greg Wukasch of the San Antonio Water System described the event as a place for "new box thinking" — not simply thinking outside the box, but creating entirely new ways of approaching challenges in the water sector. The goal is to bring together professionals from across the industry and expose them to ideas, perspectives, and conversations that can spark change.
One of the themes running through the event is that innovation isn't limited to executives, engineers, or communications teams. Whether someone operates a treatment plant, manages infrastructure, works with customers, or leads an organization, they are helping shape the future of water. Catalyst is designed to create those connections and encourage participants to rethink long-standing practices and explore new possibilities.
The message is simple: the water sector's biggest opportunities may come from people willing to imagine that things can be done differently—and then act on those ideas.
Content in collaboration with Rogue Water Lab and sponsored by U.S. Pipe.
Learn more about Catalyst: https://catalysth2o.org/events/catalyst-2026/
waterloop is a nonprofit news outlet exploring solutions for water sustainability. Visit https://www.waterloop.org/
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