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waterloop #141: The Market-Based Model of Water.org

Hundreds of millions of people around the world that lack water and sanitation spend money and valuable time to get access. The market-based model of Water.org has helped 43 million people to use microloans to gain proper access to water and sanitation and then use the saved money and time to better their lives.

The approach is discussed in this episode with Gary White, Co-founder and CEO of Water.org and author of a new book titled The Worth Of Water. Gary also shares stories of how people have lifted themselves out of poverty, the role and impact of actor and Water.org co-founder Matt Damon, and the path forward for the organization, which includes helping water providers expand services to reach more people.

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