a nonprofit media outlet for water solutions

waterloop #143: Disrupt The Status Quo

The water industry is often described as conservative, risk-averse, and slow to change. That behavior and accompanying acceptance of the status quo frustrate Will Sarni, Founder and CEO of the Water Foundry, who believes the industry needs disruption, particularly to tackle “wicked problems.”

In this episode, Will explains how the government could play a key role in enabling more activity and faster innovation in water. He also discusses the importance of terminology used in reporting on water challenges, the launch of the Colorado River Basin Fund, and how corporations are doing on water sustainability.

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