Water utilities don’t need Hollywood budgets to tell compelling stories — they just need to hit “record.”
As short-form video reshapes how people consume information, water agencies have a powerful opportunity to connect with their communities in more human, authentic ways.
At Catalyst 2025, Katrina Lumague and Stephanie Fu of Walnut Creek Water District said water content should be engaging, approachable, and even fun. From using nothing more than a smartphone to embracing behind-the-scenes moments and lighter, more authentic storytelling, they emphasize that social media isn’t something to fear — it’s a tool to build trust and relatability.
By learning from younger audiences and loosening the grip on overly formal messaging, utilities can show the real people behind the work and make water feel less distant and more personal. The takeaway: start simple, be yourself, and let your community see the human side of public service.
Content in collaboration with Rogue Water Lab. Learn more about this year's Catalyst at https://catalysth2o.org/events/catalyst-2026/
waterloop is a nonprofit news outlet exploring solutions for water sustainability. Visit https://www.waterloop.org/
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